Gel-Based Hydrating Face Primer for Long-Lasting Makeup
"Absolutely love this product! My skin feels so smooth and glowing. Natural ingredients make a real difference. Already on my 3rd order — highly recommend! 🙌"
📋 Product Description
The Miracle Overview
e.l.f. Power Grip Primer is a revolutionary gel-based, hydrating face primer that does double duty — deeply moisturizing the skin while creating an invisible grip that locks your makeup in place all day. Infused with hyaluronic acid for plumping cellular hydration and a translucent gel formula that works on all skin types and tones, this vegan, cruelty-free primer smooths, preps, and perfects your canvas for a flawless, long-lasting makeup finish with a natural, soft-focus glow.
Why It's a Game-Changer
Most primers either hydrate or grip — rarely both. Power Grip Primer's unique gel texture melts into skin with the warmth of your fingertips, creating a second-skin layer that grips foundation, concealer, and powder for extended wear without creasing or fading. Hyaluronic acid simultaneously plumps and hydrates, so your skin looks dewy and radiant beneath your makeup rather than dry or cakey. Non-comedogenic and suitable for all skin types, it's the essential first step for any flawless makeup look.
- All-Day Makeup Grip: Gel formula creates an invisible adhesive layer that locks makeup in place for extended, crease-free wear
- Deep Skin Hydration: Hyaluronic acid retains moisture for a plump, dewy complexion that glows through your makeup
- Universal Soft-Focus Finish: Translucent formula smooths texture and minimizes pores on all skin types and tones without white cast
The Ritual (How to Use)
After completing your skincare routine (cleanse, tone, serum, moisturize, SPF), apply a small amount of primer to your fingertips. Using gentle patting motions, press the primer evenly across the face — the warmth of your fingers will help it melt seamlessly into skin. Allow 30 seconds to fully set before applying foundation or concealer. For extra grip and hydration, apply a slightly thicker layer to areas prone to makeup fading. Stop use if irritation occurs. Suitable for all skin types and tones.
Frequently Asked Questions
Is this suitable for sensitive skin?
Our formulas use dermatologist-vetted, non-irritating ingredients. As with any new skincare product, we recommend a 24-hour patch test on your inner arm before applying to your face, especially if your skin is reactive or sensitive.
How often should I use this product?
Introduce this product 2-3 times a week to let your skin acclimate, then build up to daily use as tolerated. Always follow with a broad-spectrum SPF during the day.
Can I use this alongside actives like retinol or vitamin C?
In most routines, yes. Layer lighter, water-based formulas first and richer creams last. If you use strong actives such as retinol, alternate nights or use this in the AM to avoid over-exfoliating your skin barrier.
How should I store this product?
Store in a cool, dry place away from direct sunlight, ideally below 77°F (25°C), and keep the cap tightly closed after each use to preserve the formula.
What is Lumeal California's return policy for this product?
We offer a 30-day return window from the delivery date on unopened, unused products in original packaging. For hygiene reasons, opened skincare items are not eligible for return. See our Refund Policy page for full details.
