{"product_id":"power-grip-primer-gel-based-hydrating-face-primer-for-smoothing-skin-gripping-makeup-moisturizes-primes-0-811-fl-oz-24-ml","title":"Gel-Based Hydrating Face Primer for Long-Lasting Makeup","description":"\u003ch3\u003e\u003cb\u003eThe Miracle Overview\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003ee.l.f. Power Grip Primer is a revolutionary gel-based, hydrating face primer that does double duty — deeply moisturizing the skin while creating an invisible grip that locks your makeup in place all day. Infused with hyaluronic acid for plumping cellular hydration and a translucent gel formula that works on all skin types and tones, this vegan, cruelty-free primer smooths, preps, and perfects your canvas for a flawless, long-lasting makeup finish with a natural, soft-focus glow.\u003c\/p\u003e\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/5834\/7283\/files\/1ca31ad9d6c9bf4f911fe1c04d2ce520.jpg?v=1778944386\" alt=\"e.l.f. Power Grip Hydrating Face Primer - Lumeal California\" style=\"max-width: 100%; height: auto; border-radius: 8px;\"\u003e\u003c\/div\u003e\u003ch3\u003e\u003cb\u003eWhy It's a Game-Changer\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eMost primers either hydrate or grip — rarely both. Power Grip Primer's unique gel texture melts into skin with the warmth of your fingertips, creating a second-skin layer that grips foundation, concealer, and powder for extended wear without creasing or fading. Hyaluronic acid simultaneously plumps and hydrates, so your skin looks dewy and radiant beneath your makeup rather than dry or cakey. Non-comedogenic and suitable for all skin types, it's the essential first step for any flawless makeup look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAll-Day Makeup Grip:\u003c\/b\u003e Gel formula creates an invisible adhesive layer that locks makeup in place for extended, crease-free wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDeep Skin Hydration:\u003c\/b\u003e Hyaluronic acid retains moisture for a plump, dewy complexion that glows through your makeup\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUniversal Soft-Focus Finish:\u003c\/b\u003e Translucent formula smooths texture and minimizes pores on all skin types and tones without white cast\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/5834\/7283\/files\/d2d664a3d244a7c22c8c1f73b9e6a380.jpg?v=1778944386\" alt=\"Power Grip Primer Hydrating Benefits\" style=\"max-width: 100%; height: auto; border-radius: 8px;\"\u003e\u003c\/div\u003e\u003ch3\u003e\u003cb\u003eThe Ritual (How to Use)\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eAfter completing your skincare routine (cleanse, tone, serum, moisturize, SPF), apply a small amount of primer to your fingertips. Using gentle patting motions, press the primer evenly across the face — the warmth of your fingers will help it melt seamlessly into skin. Allow 30 seconds to fully set before applying foundation or concealer. For extra grip and hydration, apply a slightly thicker layer to areas prone to makeup fading. Stop use if irritation occurs. Suitable for all skin types and tones.\u003c\/p\u003e","brand":"Lumeal California","offers":[{"title":"0.81 Fl Oz (Pack Of 1)","offer_id":51762150736170,"sku":"d43a13c2-ec85-4794-9599-f4ec2d0cadc6","price":16.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/4590\/5450\/files\/1ca31ad9d6c9bf4f911fe1c04d2ce520.jpg?v=1781447278","url":"https:\/\/lumealcalifornia.com\/products\/power-grip-primer-gel-based-hydrating-face-primer-for-smoothing-skin-gripping-makeup-moisturizes-primes-0-811-fl-oz-24-ml","provider":"Lumeal California ","version":"1.0","type":"link"}