{"title":"Makeup \u0026amp; Primers","description":"Face primers, makeup removers, and base products for a smooth, long-lasting finish.","products":[{"product_id":"sensibio-h2o-micellar-water-makeup-remover-cleanser-face-cleanser-for-sensitive-skin","title":"Micellar Water Makeup Remover for Sensitive Skin","description":"\u003ch3\u003e\u003cb\u003eThe Miracle Overview\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eThis Micellar Water Makeup Remover is the gold standard in gentle, no-rinse cleansing — invented by the pioneers of Micellar Technology and trusted by millions worldwide. Formulated at skin's natural pH, it effortlessly dissolves makeup, fine particles, and daily pollution from face and eyes in one gentle swipe — no harsh rubbing, no rinsing, no irritation. The instant soothing effect makes it the ultimate daily essential for sensitive, reactive, and allergy-prone skin.\u003c\/p\u003e\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/5834\/7283\/files\/11b9de4ff84cf9e758396184782ffc89.jpg?v=1779349481\" alt=\"Micellar Water Makeup Remover Sensitive Skin - Lumeal California\" style=\"max-width: 100%; height: auto; border-radius: 8px;\"\u003e\u003c\/div\u003e\u003ch3\u003e\u003cb\u003eWhy It's a Game-Changer\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eMicellar technology works through the science of micelles — tiny oil molecules suspended in soft water that act like magnets, attracting and lifting impurities, makeup, and pollution from the skin's surface without any friction or stripping. Unlike traditional makeup removers that require vigorous rubbing (which damages the skin barrier), this formula dissolves everything on contact with a single gentle swipe. The pH-balanced formula matches the skin's natural acidity, maintaining barrier health and preventing the irritation that most cleansers cause.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eOriginal Micellar Technology:\u003c\/b\u003e Micelles magnetically attract and lift impurities, makeup, and pollution without stripping or irritating\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003epH-Balanced Barrier Protection:\u003c\/b\u003e Matches skin's natural acidity to maintain barrier health and prevent sensitivity\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNo-Rinse Full Makeup Removal:\u003c\/b\u003e Removes face and eye makeup including mascara in one swipe — no water, no rinsing needed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/5834\/7283\/files\/8639f999ce4e1d6e1693c6da28ba0046.jpg?v=1779349481\" alt=\"Micellar Water Makeup Remover Benefits\" style=\"max-width: 100%; height: auto; border-radius: 8px;\"\u003e\u003c\/div\u003e\u003ch3\u003e\u003cb\u003eThe Ritual (How to Use)\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eSoak a cotton pad generously with Micellar Water. Hold gently over closed eyes for a few seconds to dissolve eye makeup, then sweep across the face in gentle, outward motions. No rinsing required. Use morning and\/or evening, 7 days a week. For heavy or waterproof makeup, use a second cotton pad for complete removal. Can be used as a standalone cleanser or as the first step in a double cleanse routine before your regular face wash. Safe for daily use on face and eyes for sensitive, reactive, and allergy-prone skin.\u003c\/p\u003e","brand":"LUMEAL CALIFORNIA","offers":[{"title":"16.7 Fl Oz","offer_id":51762124456234,"sku":"a0596220-d7d8-45c9-a4ef-eca5256bf507","price":28.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/4590\/5450\/files\/11b9de4ff84cf9e758396184782ffc89.jpg?v=1781447139"},{"product_id":"face-cleanser-sebium-makeup-removing-cleanser-skin-purifying-face-wash-for-combination-to-oily-skin","title":"Purifying Face Wash \u0026 Makeup Remover for Oily Skin","description":"\u003ch2\u003ePurify. Balance. Shine No More.\u003c\/h2\u003e\u003cp\u003eOily and combination skin needs a cleanser that actually does the work — not one that just sits on the surface. This Purifying Face Wash \u0026amp; Makeup Remover uses a refreshing gel texture that lathers into a light foam, deeply cleansing pores, removing makeup, and visibly reducing excess shine without over-drying.\u003c\/p\u003e\u003cp\u003ePowered by patented \u003cstrong\u003eDAF Technology\u003c\/strong\u003e, it strengthens skin's tolerance threshold with every wash, making your skin more resilient over time — not more dependent.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurifying Gel Formula\u003c\/strong\u003e — Gently cleanses and purifies combination to oily skin without harsh stripping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffective Makeup Removal\u003c\/strong\u003e — Removes face makeup in one step; can also be used as a shaving foam\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisibly Reduces Shine\u003c\/strong\u003e — Controls excess sebum for a balanced, matte finish post-cleanse\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDAF Technology (Patented)\u003c\/strong\u003e — Increases skin's tolerance threshold to strengthen barrier resilience over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLockable Pump Packaging\u003c\/strong\u003e — Travel-friendly and hygienic for on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eCombination to oily skin types, including acne-prone skin and those dealing with excess sebum, enlarged pores, or shine.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWet face. Pump a small amount into palm, work into a foam, and massage onto face. Rinse thoroughly. Use AM \u0026amp; PM.\u003c\/p\u003e","brand":"LUMEAL CALIFORNIA","offers":[{"title":"6.76 Fl Oz (Pack Of 1)","offer_id":51762124652842,"sku":"863bdbb5-d3cb-4afa-8c3c-3d80df1832c8","price":28.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/4590\/5450\/files\/44abf98805cfbc418326fc8ec6c7c6a6.jpg?v=1781447149"},{"product_id":"neutrogena-makeup-remover-wipes-micellar-alcohol-free-face-towelettes-remove-waterproof-mascara-oil-compostable-100-plant-based-cloth-dermatologist-ophthalmologist-tested-twin-pack-2-x-25-ct","title":"Micellar Makeup Remover Face Wipes Alcohol-Free Twin Pack","description":"\u003cul\u003e\n\u003cli\u003eTwin Pack with 25-count of Neutrogena Makeup Remover Ultra-Soft Micellar Cleansing Wipes to gently cleanse and effectively lift away up to 99% of makeup, including long wear makeup while leaving skin feeling refreshed \u0026amp; conditioned\u003c\/li\u003e\n\u003cli\u003eMakeup remover wipes work to dissolve traces of dirt, remove bacteria, impurities, oil and makeup on skin while also removing pollution, sweat and sunscreen, for superior cleansing and makeup removing power in a convenient disposable wipe\u003c\/li\u003e\n\u003cli\u003eDaily facial cleansing wipes are formulated with a triple emollient blend to gently dissolve makeup and impurities, even waterproof mascara, while conditioning skin. Leaving skin refreshingly clean with no heavy residue. No rinsing required\u003c\/li\u003e\n\u003cli\u003eThese facial cleaning wipes are ophthalmologist-, dermatologist- and allergy-tested and formulated without fragrance, parabens, alcohol, sulfates, phthalates, soaps, and dyes. They are gentle enough for daily use, even around the delicate eye area\u003c\/li\u003e\n\u003cli\u003eThese makeup remover wipes are made with 100% plant based cloth. To use, gently wipe over eyelids, face, lips, and neck. No rinsing required. Dispose of wipe in home compost or trash receptacle, do not flush\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cdiv\u003e \u003cp\u003e \u003cspan\u003eNeutrogena Makeup Remover Wipes are ultra-soft, alcohol-free, micellar-infused face wipes that gently dissolve makeup, oil, dirt, sweat, sunscreen, and even waterproof mascara in one easy step for clean, fresh-looking skin every day. Each twin pack includes two 25-count packs (50 wipes total) for daily convenience at home or on the go. These makeup remover wipes feature a triple emollient formula that leaves skin feeling refreshed, nourished, and conditioned with no heavy residue and no need to rinse. Designed for sensitive skin and gentle on the delicate eye area, these face cleansing wipes are ophthalmologist-, dermatologist-, and allergy-tested. The wipes are formulated without phthalates, parabens, sulfates, soaps, alcohols, or dyes, making them suitable for all skin types. Perfect for daily routines, travel, or gym bags, these disposable facial wipes and travel makeup wipes provide a quick, effective cleanse anytime. Made with 100% plant-based fibers, these compostable, biodegradable wipes break down in home compost within 35 days for sustainable skincare. Manufactured in the USA, Neutrogena Makeup Remover Wipes deliver reliable makeup removal and gentle cleansing power wherever you need it. These face wipes for women makeup remover needs and men are ideal for morning and evening skincare routines, removing impurities and pollution without harsh rubbing. Use as micellar water wipes for a refreshing cleanse after workouts or while traveling. Enjoy the confidence of knowing your skin is left clean, soft, and residue-free, with eco-friendly packaging that supports a sustainable lifestyle. Choose Neutrogena for trusted, effective, and gentle makeup remover wipes that combine convenience, performance, and environmental responsibility in every use.\u003c\/span\u003e \u003c\/p\u003e \u003c\/div\u003e","brand":"Lumeal California","offers":[{"title":"Original \/ 25 Count (Pack Of 2)","offer_id":51762140184874,"sku":"b8f0d304-d795-4408-b4c4-c97437e0fe2f","price":14.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/4590\/5450\/files\/2d682943698303d7ecfb8e5af4117ac4.jpg?v=1781447230"},{"product_id":"aloe-vera-face-wipes-for-sensitive-skin-soothing-makeup-remover-facial-cleansing-towelettes-30-count-1-pack","title":"Aloe Vera Soothing Makeup Remover Face Wipes for Sensitive Skin","description":"\u003ch3\u003e\u003cb\u003eThe Miracle Overview\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eBurt's Bees Aloe Vera Soothing Makeup Remover Face Wipes are a 3-in-1 cleansing ritual in a single, sustainable wipe — gently removing makeup, cleansing pores, and soothing sensitive skin with 99% natural origin ingredients including nutrient-rich aloe vera. Made from at least 60% upcycled cotton (a waste product from t-shirt manufacturing) and Certified Home Compostable, these dermatologist-recommended wipes are as kind to the planet as they are to your skin. No rinsing, no scrubbing, no residue — just effortlessly clean, soft, and refreshed skin.\u003c\/p\u003e\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/5834\/7283\/files\/94ce617a6e8c340276c838f121489812.jpg?v=1779046027\" alt=\"Burt's Bees Aloe Vera Makeup Remover Wipes - Lumeal California\" style=\"max-width: 100%; height: auto; border-radius: 8px;\"\u003e\u003c\/div\u003e\u003ch3\u003e\u003cb\u003eWhy It's a Game-Changer\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eMost makeup wipes use harsh synthetic surfactants that strip the skin and leave a greasy residue. Burt's Bees wipes are formulated with 99% natural origin ingredients — aloe vera soothes and calms sensitive skin while botanical extracts gently dissolve makeup, mascara, dirt, and oils without irritation. The silk-soft upcycled cotton texture is gentle enough for the most reactive skin types, and the compostable design means you can cleanse your skin and your conscience simultaneously. Free from parabens, phthalates, petrolatum, and SLS.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e3-in-1 Sensitive Skin Cleanse:\u003c\/b\u003e Removes makeup, cleanses pores, and soothes skin in one gentle, no-rinse step\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAloe Vera Soothing Complex:\u003c\/b\u003e Nutrient-rich aloe vera calms irritation and leaves sensitive skin feeling soft, refreshed, and comfortable\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable \u0026amp; Clean Formula:\u003c\/b\u003e 60% upcycled cotton, Certified Home Compostable, free from parabens, phthalates, and SLS\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/5834\/7283\/files\/7fcbbe446309b515119e27634bc97ae6.jpg?v=1779046027\" alt=\"Aloe Vera Makeup Remover Wipes Benefits\" style=\"max-width: 100%; height: auto; border-radius: 8px;\"\u003e\u003c\/div\u003e\u003ch3\u003e\u003cb\u003eThe Ritual (How to Use)\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eRemove one wipe from the resealable pack and gently sweep across the face in soft, circular motions to dissolve and lift away makeup, mascara, and impurities. No scrubbing or rinsing required — simply wipe and go. For eye makeup removal, hold the wipe gently over closed eyes for a few seconds to dissolve mascara before wiping. For best results, follow with your regular cleanser for a complete double-cleanse. Dispose of used wipes in your home compost bin. Pair with Burt's Bees facial toner and moisturizer for a complete natural skincare routine.\u003c\/p\u003e","brand":"Lumeal California","offers":[{"title":"Default Title","offer_id":51762145329450,"sku":"2c2ad2e8-ec92-4fc0-bdfa-2a77367e3e5b","price":18.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/4590\/5450\/files\/94ce617a6e8c340276c838f121489812.jpg?v=1781447252"},{"product_id":"power-grip-primer-gel-based-hydrating-face-primer-for-smoothing-skin-gripping-makeup-moisturizes-primes-0-811-fl-oz-24-ml","title":"Gel-Based Hydrating Face Primer for Long-Lasting Makeup","description":"\u003ch3\u003e\u003cb\u003eThe Miracle Overview\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003ee.l.f. Power Grip Primer is a revolutionary gel-based, hydrating face primer that does double duty — deeply moisturizing the skin while creating an invisible grip that locks your makeup in place all day. Infused with hyaluronic acid for plumping cellular hydration and a translucent gel formula that works on all skin types and tones, this vegan, cruelty-free primer smooths, preps, and perfects your canvas for a flawless, long-lasting makeup finish with a natural, soft-focus glow.\u003c\/p\u003e\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/5834\/7283\/files\/1ca31ad9d6c9bf4f911fe1c04d2ce520.jpg?v=1778944386\" alt=\"e.l.f. Power Grip Hydrating Face Primer - Lumeal California\" style=\"max-width: 100%; height: auto; border-radius: 8px;\"\u003e\u003c\/div\u003e\u003ch3\u003e\u003cb\u003eWhy It's a Game-Changer\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eMost primers either hydrate or grip — rarely both. Power Grip Primer's unique gel texture melts into skin with the warmth of your fingertips, creating a second-skin layer that grips foundation, concealer, and powder for extended wear without creasing or fading. Hyaluronic acid simultaneously plumps and hydrates, so your skin looks dewy and radiant beneath your makeup rather than dry or cakey. Non-comedogenic and suitable for all skin types, it's the essential first step for any flawless makeup look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAll-Day Makeup Grip:\u003c\/b\u003e Gel formula creates an invisible adhesive layer that locks makeup in place for extended, crease-free wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDeep Skin Hydration:\u003c\/b\u003e Hyaluronic acid retains moisture for a plump, dewy complexion that glows through your makeup\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUniversal Soft-Focus Finish:\u003c\/b\u003e Translucent formula smooths texture and minimizes pores on all skin types and tones without white cast\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"text-align: center; margin: 20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/5834\/7283\/files\/d2d664a3d244a7c22c8c1f73b9e6a380.jpg?v=1778944386\" alt=\"Power Grip Primer Hydrating Benefits\" style=\"max-width: 100%; height: auto; border-radius: 8px;\"\u003e\u003c\/div\u003e\u003ch3\u003e\u003cb\u003eThe Ritual (How to Use)\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eAfter completing your skincare routine (cleanse, tone, serum, moisturize, SPF), apply a small amount of primer to your fingertips. Using gentle patting motions, press the primer evenly across the face — the warmth of your fingers will help it melt seamlessly into skin. Allow 30 seconds to fully set before applying foundation or concealer. For extra grip and hydration, apply a slightly thicker layer to areas prone to makeup fading. Stop use if irritation occurs. Suitable for all skin types and tones.\u003c\/p\u003e","brand":"Lumeal California","offers":[{"title":"0.81 Fl Oz (Pack Of 1)","offer_id":51762150736170,"sku":"d43a13c2-ec85-4794-9599-f4ec2d0cadc6","price":16.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/4590\/5450\/files\/1ca31ad9d6c9bf4f911fe1c04d2ce520.jpg?v=1781447278"}],"url":"https:\/\/lumealcalifornia.com\/collections\/makeup-amp-primers.oembed","provider":"Lumeal California ","version":"1.0","type":"link"}